How I improved a website tenfold

How I improved a website tenfold

The email came out of the blue from Spain. A conflict-resolution specialist in Cadiz wanted to know if I could help with his website. This is how the top of the homepage looked. To begin with, I didn’t understand what the app was for. That’s not a criticism at all –...
So, what does a copywriter do?

So, what does a copywriter do?

It’s a funny old word, ‘copywriter’. So much so that you can’t blame people for not knowing what it means. I don’t work for Xerox. I’ve never made or sold photocopiers. I’m not a copyright lawyer either. If you plagiarise JK Rowling, I won’t be pursuing you through...